Branding for a fictional typographic museum in South Kensington. The concept revolves around the theme of deconstruction. The brand values of the Type Factory identity are informative, engaging and dynamic. The brand promise is about seeing type differently. The design solution includes the logo, a booklet to promote the venue, advertising and applications within the museum. The project was awarded a merit by ISTD.
Photo credit for image of Museum of Contemporary Art, Barcelona, Spain: ckw511 on webshots.com
