Jubilee Wharf Branding
June 10th 2008 Posted at Branding
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One of my projects this year was branding for Jubilee Wharf, a sustainable, environmentally-friendly building in Penryn, Cornwall. The brief was to create the identity for Jubilee Wharf and to promote a live/work creative community in a sustainable environment.
The brand promise that I settled on was ‘creative playground’ and the brand values being – creative, fun, playful and energetic.
Here are the results of the project:

Jubilee Wharf Logo

Signage for the different areas in Jubilee Wharf

Flags to increase visibility and pique interests of passer-bys

Sign for the cafe

T-shirt design

Branding on coffee cups in cafe

Design for programme of events brochure

Advertising – blank posters to encourage creativity

Poster in context

Fun packs, containing art materials, distributed to people to encourage creativity, with the possibility of arranging an exhibition of the collection of finished artworks at Jubilee Wharf in order to draw people down to the place.
